Quotation And Type Of Connection Macbeth Philosophy Essay

Quotation And Type Of Connection Macbeth Philosophy Essay Within the quotation of this segment from Macbeth, Lady Macduff, still in Scotland with her young children, is deemed vulnerable when Macduff expedited to England to find Malcolm, one of two of the late King Duncans sons. An unidentified messenger is sent to warn Lady Macduff and her children of impending danger and hurriedly tells them to disappear and vacate immediately. Lady Macduff is frustrated and furious because she asserts that, whatever it may be; she has done nothing wrong and is unaware of any misdeeds she has committed. This scenario is especially similar in modern society, or more unambiguously, tyrant-ruled countries. Dictatorship can be globally observed in a relative amount of sovereign countries. This situation is predicated on the serious battle arising from Syria, a middle-eastern republic. It has consistently gained notoriety for assassinating its own people during the persisting bloodshed of the 2012 Syrian Civil War. It is an unfortunately ideal example of how c ountless citizens have been persecuted, interrogated, tortured and brutally massacred, with many of them being blameless victims caught in the threshold of an all-out conflict. This is a primary example to Macbeth in the sense that anyone in contradiction (including Macduff and his family) with the regime in Scotland might suffer the same fate of persecution and/or murder without clear justification or ethical reason. ENGLISH DOUBLE ENTRY JOURNAL 2 Quotation and Type of Connection Journal Entry Lady Macbeth: Come, you spirits that tend on moral thoughts, unsex me here, and fill me, from the crown to the toe, top-full of direst cruelty! (1.5.43-46) Lady Macbeth: A little water clears us of this deed: How easy is it then! (2.2.85-86) Lady Macbeth: Out, damned spot! Out, I say! (5.1.32) Text-to-same-text In these three quotes, all from different acts and scenes, there are separate yet comparable connections within each statement from Lady Macbeth. The first connection is between the first and second quotes. Lady Macbeth states that she does not wish to suffer from the consequence of her and Macbeths heinous actions of conspiring and later murdering King Duncan. In similarity to both quotes, Lady Macbeth assumingly asserts that through a few simple, however futile actions, she will not have to feel the repentance and anguish that her vileness deeds will inevitably be bestowed upon herself and Macbeth. In hopes of not enduring the lingering guilt of her actions, the first quote shows Lady Macbeth asserting that if her femininity is removed, she will have the raw emotions of ferocity, violence and portrayal of innocence commonly associated with men and masculinity. The second quote is comparable because Lady Macbeth considers that if she washes her hands, eliminating the blood and evide nce, she will be cleared of any wrongdoing. This is another clear example of inaccuracy on her part because of the assumption that guilt might not plague her mind, while in actuality, it already has. The second connection is found to be somewhat ironic between the second and third quotes. Lady Macbeths mind has been infected with culpability. It has quickly transpired into sleep deprivation, sleepwalking and sleep-talking. Through her psychotic episode during her sleepwalking, she unconsciously reveals that she was involved in Duncans murder. The third quote is shown to be contradictory to Lady Macbeths earlier statement about ridding her of the deed. During her sleepwalking, Lady Macbeth is remarking that she still bares the blood of the daggers she held. She is shown repetitively struggling to clean her blood-ridden hands. Regardless of attempts to conceal a crime or indiscretion, punishment is often foreseeable. Shakespeares interpretation of negative consequence and punishment i s illustrated flawlessly through Macbeth and Lady Macbeths immoral thoughts, actions and their eventual demise. ENGLISH DOUBLE ENTRY JOURNAL 3 Quotation and Type of Connection Journal Entry Lady Macbeth: Which thou esteemst the ornament of life, and live a coward in thine own esteem. (1.7.45-46) Text-to-self In this one quote from Lady Macbeth, one sentence speaks a thousand words. While contemplating to kill Duncan, Macbeth inconclusively decides to not murder the King for more reasons against it than for it. Lady Macbeth, appalled at his decision, describes that Macbeths inaction will only be regarded as pathetic and apprehensive. She states that if he does not perpetrate his plans to murder King Duncan, Macbeth might as well live his entire life as a coward and a quitter with Lady Macbeth never seeing him as a masculine husband. A somewhat relatable personal experience occurred to me. One time during the weekday school hours, it was last period before the school day ended. A few friends of mine unanimously decided that they will skip the last period of school because they were seriously uninterested. They had asked me if I would skip with them, and though I contemplated for quite some time, they repeatedly tried persuading me and I reluctantly agreed. One by one, my friends started sn eaking out of class. When it was my turn to sneak out, I had inadvertently left and sensed that the teacher might have spotted me. However, I noticed the teacher did not pursue me. While we were hanging out at the park a block away from school, I had told my friends I felt uneasy about skipping. They had told me not to worry and that I would be considered a wussy if I went back to school. Unfortunately, the next day, my teacher gave me detention for leaving without authorization. My teacher had actually seen everybody who was involved and decided to also punish the other students, but with a call home since this was not their first wrongdoing. Macbeth would have done well to have listened to his moral instinct instead or perhaps tried to encourage Lady Macbeth not to assassinate King Duncan. ENGLISH DOUBLE ENTRY JOURNAL 4 Quotation and Type of Connection Journal Entry The Joker: You need an ace in the hole, mines Harvey. I took Gothams white knight and I brought him down to our level. It wasnt hard; see madness as you know is like gravityà ¢Ã¢â€š ¬Ã‚ ¦ all it takes is a little push! (Film: The Dark Knight) Macduff: Tell thee, Macduff was from his mothers womb untimely rippd. (5.8.19-20) Text-to-another-text In these two quotes, direct and indirect connections are made between climaxes in The Dark Knight and Macbeth. An explanation for the context of the film connection is introduced. In The Dark Knight, the Joker realises that he has lost the battle for control of Gotham city in a pinnacle fight with Batman. After he is apprehended by Batman the Joker sparingly reveals that he created an ace in the hole. The ace in the hole by definition is Harvey Dent. He infected the mind of district attorney Harvey Dent (nicknamed The White Knight) with a malicious idea to seek vengeance against those involved in conspiring against and attempting to kill him. What Macduff discloses in the ultimate battle to the death with Macbeth is his own variation of ace in the hole. The witches prophecy foretold that Macbeth could not be defeated by anyone of woman born, nonetheless, Macbeths confidence (although feeling surrounded) is increased. Macbeth is constantly self-assuring that he will be victorious. How ever, Macbeth understood belatedly that Macduff underwent a caesarian section and therefore was not of woman born. Additionally, an indirect and more in depth example of a connection between the film quote and the message of the play in its entirety is what the Joker exposes as his knowledge of madness/insanity. He asserts how simple it is to contaminate ones mind with a wicked idea such as murder, similar to what the three witches had implanted in Macbeths mind (to murder King Duncan). Both quotes hold important information which can also be interpreted as their own description of an ace in the hole (an advantage that is reserved for use until it is most needed). ENGLISH DOUBLE ENTRY JOURNAL 5 Quotation and Type of Connection Journal Entry Macbeth: Methought, I heard a voice cry, Sleep no more! Macbeth does murder sleep-the innocent sleep, / Still it cried, Sleep no more! to all the house: Glamis hath murderd sleep: and therefore Cawdor shall sleep no more: Macbeth shall sleep no more! (2.2.47-48 2.2.54-56) Macbeth: In restless ecstasy. Duncan is in his grave, after lifes fitful fever he sleeps well, treason has done his worst: nor steel, nor poison, Malice domestic, foreign levy, nothing, can touch him further! (3.2.20-28) Text-to-same-text Macbeth explains that now, after King Duncans murder and his own subsequent ascension to the throne; he grows increasingly doubtful whether his kingship will remain. Regret is progressively revealed in Macbeths soliloquies. Macbeths deterioration of his conscience now shows he is somewhat jealous of Duncan because nothing can bother him and he can rest in peace while Macbeth is systematically tormented because of his murderous deed. The earlier mention of a prophecy-like warning told to Macbeth about how he will henceforth be rendered sleepless and mentally disturbed. It is a twist of ironic fate because Macbeth intended to kill King Duncan to become king himself, but soon realised that Duncan is resting in peace while Macbeth is restless. This very notion upsets Macbeth and he further regrets murdering Duncan in the first place. Because of the adverse side effects of sleep deprivation and latter guilt, Macbeths efforts to overlook the entire homicidal exploit will be hopeless and wi ll drive Macbeth into full-fledged psychosis and mental instability. The connection between these two quotes is contrary because of the first quotes warning about Macbeths impending sleep deficiency and the second quotes explanation of King Duncans eternal restfulness. Journal for Act 2 Journal of Macbeth: Following King Duncans horrifying murder and speculation falls upon anyone associated with him. Mysterious Murders. CBC News 06 September 2012. My mind wanders inside itself, begging for response, resolutions, and dissolution of repentance. The witches prophesied my future exploits and endeavors. How dare I conspire? My vileness deed was considered at risk of bringing unease and murder of sleep. My alibi for this enactment was not planned with exceptionality and vigilance. I suspect that others might have noticed my peculiar behaviour and unusual explanation for the kings guards murders. However, with my sturdy reputation, likelihood for conviction is doubtful. Blameworthiness will fall upon Duncans young sons since they have already fled. Earlier, perhaps the worst questioning of my abilities was when my Lady Macbeth examined my integrity, masculinity and valour. How dare I be contradicted, and by mine own wife! Duncans lifeless body shall be a clear reminder of my ascending power. Sacrifice must be made in order to fulfill a divination, Duncans killing was foreseeable, and the witches incantation expressed to me that I wou ld become king. Now I shall enjoy reigning over the great nation of Scotland. Although I have become King, the witches prophecy predicted that Banquos son, Fleance, will someday inherit the throne. Both of them must be eliminated to ensure my reigning over this country is not compromised. Today is the dawning of a new age. Our enemies will plead us to refrain from attacking them and we will consider it. And only one word of warning for all those standing in my path to hierarchy, when you have me for an enemyà ¢Ã¢â€š ¬Ã‚ ¦ no one shall here you scream, food for thought. Macbeth Journal for Act 4 Journal of Macduff: Following Macduffs reaction and ultimate battle in memory of his slaughtered family. Vengeance is Forthcoming. Toronto Star 13 September 2012. AL Print. How can any man refrain from revealing true emotion about a dreadful and extremely tragic loss? Macbeth will feel my displeasure and he will rue the day he took my loved ones from me. I will ensure that my retort will inflict a very deep message in Macbeths senseless noggin. The army of England has already secured the deployment of over 10,000 soldiers to Scotland to prey and eradicate Macbeth once and for all. I have recently been informed of Lady Macbeths suicide, along with others in his inner circle and I feel a certain amount of justice has occurred. Now the main conflicting enemy, Macbeth, is to be cornered by the soldiers at his castle where he is headquartered. He has killed my young children and my loving wife! Lord, please give me the strength to pursue Macbeth until he begins pleading for mercy. He shall join his wife in eternal matrimonial hell. He first devised a treacherous plot against King Duncan, killed him, unleashed an authoritarian ruling regime and lastly, in a s ense, destroyed everything that gave my life purpose and the will to live. The time comes for our supreme battle to the death and my well-deserved retribution. We engaged in sword fighting, I noticed his unrequited determination to defeat me. Macbeth, of course feeling indestructible, was obviously stronger than I. However, when he happened to mention the prophecy and its merits about the of woman born section, I revealed that I was not in fact of woman born! This sheer esteem-crumbling fact impacted Macbeths outcome of our battle. Macduff Journal for Act 5 Journal of Macbeth: Following Macbeths eventual demise while fighting against Englands encompassing army. The Tyrants Pinnacle Battle. Toronto Star 18 September 2012. AL Print. The three Witches proclaimed me indomitable toward anyone of woman born. I do not intend to back down from this persisting battle; it shall be to the death. I am untouchable, invincible, immovable and unstoppable! No one, not Macduff, Malcolm, Donaldbain, or anyone else shall defeat my intellect and awesome power, especially those of woman born! Why worry? Although I am alone, I shall prevail. Macduff appears enraged when first seeing me. Deep in my mind, I do regret relentlessly killing Macduffs family; nevertheless, I must eliminate all threats, including Macduff himself. This is a cutthroat battle and it must be endured, I can wait no longer for fate to decide for me but rather I select my own destiny, Triumph or Death. Today, I fight for my wife, myself and for Scotland under my reign. How could it be possible for a person, particularly Macduff, to not be born of woman Impossible! My fate cannot be rectified. I must now suffer the consequence I have long eluded, Deathà ¢Ã¢â€š ¬Ã‚ ¦ Live free Scotland, for I cannot. Live long and prosper! Macbeth

Aboriginal Beliefs Essay -- essays research papers

The Aborigines had, and still have, a complex belief in creation, spirits and culture, that gives a definite distinctiveness from any other religion in the world. Thousands of years ago, Australian Aboriginal people were living in accordance with their dreamtime beliefs- today, a majority of the Aboriginal community profess allegiance to Christianity, and only 3% still adhere to traditional beliefs. These beliefs have provided the Aboriginal people with guidance and perspective on all aspects of life. There were many variants to these beliefs and practises throughout the many Aboriginal tribal areas, but all Aboriginal people have developed an intimate relationship between themselves and their environment. They see themselves as spiritually bound to the natural world. The basis of Aboriginal religion revolves around their sacred mythology known as “The Dreamtime';. The Dreamtime specifically refers to the period of time when the creators made the territory of a tribe and all it contained. It was a period when patterns of living were established and laws were laid down for human beings to follow. The Dreamtime is linked with many aspects of Aboriginal practise, including rituals, storytelling and Aboriginal lore, and explains the origin of the universe, the workings of nature and the nature of humanity, and the cycle of life and death. It shapes and structures Aboriginal life by controlling kinship, ceremonial life, and the relationship between males and females with a system of responsibility involving people, land and spirits. The aim or objective of traditional Aboriginal people was to live the exact lifestyle that had been created for them by the creators thus, the Aboriginal people strive to perpetuate and continue the never ending dream ing. The creators were the ancestors of all living things, including the Aborigines themselves. Sometimes human, sometimes animal, they were possessed of miraculous powers. Their deeds on earth are enshrined in Aboriginal mythology and are closely associated with animals and other features of the natural environment. Each tribe had it’s own creation myth. For example, the people of the Arunda tribe believed that the spirits cut them from the earth in the Dreamtime. Originally, myths, or Dreamtime stories, were not expressed simply in verbal or written form but were enacted, chanted, painted, cost... ... new growth. Food taboos and totemism had the effect of protecting animal and other species because some people were not permitted to eat certain foods and a person could not always eat their own totem. This had the effect of providing a safe environment for particular species. Many sub-tribes moved around their land following the food chain cycles. This meant that they never stayed in the one place where they could extinguish the food sources. In some tribes particular beliefs were held about dangers that could threaten the life of animals or birds. One tribe (the Wiimbaio) were afraid of blood falling into lakes or rivers, incase storms or other disasters would result, and would kill the fish. Aboriginal beliefs are expressed in a number of ways, including their Dreamtime practices, such as stories, art and corroborees, and rituals, such as initiation, birth, marriage and death, as well as the Aboriginal lore. Such a complex and unique outlook on the universe and humans, and with the assistance of their ability to continue their practices through hundreds of generations, allowed the Aboriginal belief system to evolve to be one of, if not the, oldest surviving race in the world.

The Importance of Symbolism in The Glass Menagerie Essay -- Glass Mena

The Importance of Symbolism in The Glass Menagerie  Ã‚      Tom Wingfield is the narrator and a major character in Tennessee William’s timeless play, The Glass Menagerie. Through the eyes of Tom, the viewer gets a glance into the life of his family in the pre-war depression era; his mother, a Southern belle desperately clinging to the past; his sister, a woman too fragile to function in society; and himself, a struggling, young poet working at a warehouse to pay the bills. Williams has managed to create a momentous play using a combination of different elements, including symbolism. Three noteworthy examples of symbolism are the fire escape, a sense of hope and an escape both to the outside world and from it; the glass menagerie itself, a symbol for Laura’s fragility and uniqueness; and rainbows, symbols of unrealized hopes and aspirations. Through the use of these symbols, a greater understanding of the humanistic theme that unfulfilled hopes and desires are an unwanted, but important aspect of the real world is achieved, and The Glass Menagerie is crafted into a meaningful classic drama.   Ã‚  Ã‚  Ã‚  Ã‚   Symbols are a major part of this play that Tom, who is a poet, admits he has a weakness for. One of the first to be presented in the story is the fire escape that ... ...Masterplots, ed. Frank M. Magill. Revised Second Ed. Vol. 5. Pasadena: Salem Press, 1996. Bigsby, C. W. E. â€Å"Entering the Glass Menagerie.† The Cambridge Companion to Tennessee Williams, ed. Matthew C. Roudane. Cambridge: Cambridge University Press, 1997. Scheye, Thomas E. â€Å"The Glass Menagerie: ‘It’s not tragedy, Freckles.’.† Tennessee Williams: A Tribute, ed. Jac Tharpe. Jackson: University Press of Mississippi, 1977. Williams, Tennessee. Conversations with Tennessee Williams, ed. Albert Devlin. Jackson: University Press of Mississippi, 1986. Williams, Tennessee. The Glass Menagerie. New York: New Directions Publishing, 1945.

Poetry, History, and Dialectic :: Philosophy Argumentative Argument Papers

Poetry, History, and Dialectic Twice in the Poetics, Aristotle contrasts poetry with history. Whatever its didactic value, the contrast has not seemed to readers of special philosophical interest. The aim of this paper is to show that this contrast is philosophically significant not just for our understanding of tragedy but also for the light it sheds on Aristotle’s overall methodology. I shall show how he uses the method sketched in the Topics to define tragedy and explain why the same method will not define history. In particular, tragedy admits of definition because its parts constitute a unity, and much of the Poetics aims to show how, despite being defined through six distinct parts, tragedy can be one. In contrast, history, though a proper preliminary to poetics and concerned also with human action, does not admit of scientific treatment because it contains no essential unities. Aristotle’s understanding of ‘science’ is used here to explain why any attempt to create a scientific hi story would turn history into poetry. I Aristotle claims that the art of dialectic sketched in the Topics contributes to philosophical knowledge because it can be used to find indemonstrable first principles from common opinions: "for, being capable of examining, dialectic has a path to the principles of all disciplines" (à µB ¤  £Ã…“Å ¸Ãƒ ¦Ã¢â‚¬ ºÃƒ  Ã‚ ¤) (I.2.101b3-4). Scientific knowledge of a subject consists of grasping its principles and demonstrating its essential attributes from them. How does one come to know the first principles? Obviously, they cannot be demonstrated from prior principles; they are first principles. As such, they are somehow determined by dialectic. Thus, dialectic transforms what we can call, for lack of a better term, a "subject matter" into a science. What is the state of this subject matter before dialectic discovers its principles? It is clear from our Topics text that this examination will look for common opinions, and it is well recognized that Aristotle's actual inquiries often begin from common opinions.(1) So the pre-scientific subject matter must contain common opinions about its facts. Aristotle has a name for such a setting out of facts: in the Prior Analytics, he speaks of deriving the principles of each field from experience and he refers to the account of the phenomena of a field as a "history" (Èà ³Ãƒ µÃ‚ ¦Ãƒ ²Ãƒ ¥Ã‹Å") (46a17-27). Evidently, "history" precedes "science," and transition is effected by dialectic. Aristotle has much to say about how knowledge is derived from sensation and experience, but he never explains how (or whether!) his many remarks fit together into a single process.

Ode of the West Wind by Percy Shelley Essay -- too a skylark, spirit,

Percy Shelley was a rebellious writer. Many of the things that he had written didn’t really follow the social standards of his time. Many times, he would call something out or introduce many ludicrous ideas. He also was a huge fan of William Wordsworth, a poet who thought the Industrial Revolution was ruining our connection towards nature. So, Shelley tended to follow this theme, except in a more rebellious way and Adam Kirsch agrees when he states, â€Å"Unlike the average radical, then, Shelley didn't just challenge social taboos; he openly violated them, living his personal life in accordance with unpopular principles like equality, women's rights, and free love.† (Kirsch, Adam). One of the many tools Shelley used in his writing was the use of personification, or treating non-human things as if they were human. For example, Ode of the West used personifies the wind which is shown throughout the poem as he speaks to the wind like he would a person. In To a Skylark, he admires the bird and uses many creative images to express the wonder and magnificent qualities of the skylark. Percy Shelley’s poems Ode of the West Wind and Too a Skylark both use imagery to show links between spirit and nature, and they each use personification of different things to show these connections. First of all, both of Shelley’s poems Ode of the West Wind and Too a Skylark use imagery to illustrate connections between nature and spirit. Ode of the West has many magnificent images that are described throughout the poem. Shelley used many illustrating words that really formed a picture of what he was talking about. The connection of nature and spirit are shown in lines such as, â€Å"Yellow, and black, and pale, and hectic red, / Pestilence-stricken multitudes: O... ...that show connections between spirit and nature. Works Cited Donovan, Josephine. "Aestheticizing Animal Cruelty." College Literature 4(2011):202. eLibrary. Web. 23 Mar. 2014. Kirsch, Adam.. "AVENGING ANGEL ; Books." New Yorker, The. 27 Aug. 2007: 85. eLibrary. Web. 23 Mar. 2014. Knapp, John. "The spirit of classical hymn in Shelley's "Hymn to Intellectual Beauty"." Style 33. 1(1999):43. eLibrary. Web. 24 Mar. 2014. Neth, J., Michael.. "The Shelley-Byron Conversation.(book reviews)." ANQ 9. (1996):61(4). eLibrary. Web. 24 Mar. 2014. William, James , 1792-1822 (1792-1822) The Complete Poetical Works of Shelley including materials never before printed in any edition of the poems: Edited with textual notes by Thomas Hutchinson Oxford The Clarendon Press 1904 xxvii, 1023 p. Preliminaries, introductory, and editorial matter omitted; non-English verse omitted.

Consider the benefits and challenges of social media amongst young Australians Essay

The use of social media by young Australians has become increasingly popular. This essay will show that social media can have many benefits to young Australians by enabling them to engage with peers, the creativeness it brings out and enhanced learning opportunities. Cyber bullying and privacy issues are some of the challenges that can arise with the use of social media. One of the benefits of social media is the ability to connect and engage with others. Keeping in touch with friends and family who live far away can be made a lot easier by communicating through social media by sharing updates, photos, videos, and messages. ’In 2008, Facebook reported having 67 million active users, with more than half of them returning daily and spending an average 20 minutes per day on the site’. Social media provides young people with the right tool to be able to make new relationships as well as strengthened existing relationships. The strong sense of community and belonging fostered by SNS [social networking services] has the potential to promote resilience, which helps young people to successfully adapt to change and stressful events. Social media is a significant tool for enabling creativity and innovation for young Australians. Through social media they are able to develop a diverse range of skills such as editing content, interactive blogging, encourage the creation and sharing of poetry, arts, photography, and video content. A study conducted last year by the University of Minnesota suggested that using social networking sites improved technology and communication skills, boosted creativity and exposed students to new and diverse world views. These students also tended to do better in exams. Education through social media has great benefits for young people. Being able to learn everything from foreign languages to how to write a computer code and everything in between. Social networking services can facilitate learning and skill development outside formal learning environments by supporting peer-to-peer learning of knowledge and skills, collaboration, diverse cultural expression, the development of skills valued in the modern workplace , and a more empowered conception of citizenship. Cyber bullying on social media is a risk for young Australians. Cyber bullying is purposely using social media to communicate wrong, humiliating, or hostile information about another person. The most frequently used nature of harassments are name calling and gossiping. ‘Thirty three percent of youth reported an online harassment in the last year’. Young people usually react by pretending to ignore it, by really ignoring it or by reacting and bullying the bully. Cyber bullying is quite common and can occur to any young person online. Cyber bullying can have devastating effects to a young person including depression, anxiety, isolation and suicide. The improper use of social media by young Australians can put their privacy at risk. The volume and accessibility of personal information available on social media have attracted malicious people who seek to exploit this information. Young people who lack an awareness of privacy issues often post on social media inappropriate messages, pictures, and videos of themselves and others without understanding that it could result in future reputations being damaged. ‘Adults are concerned about invasion of privacy, while teens freely give up personal information’. Sharing too much information on social media can also make young people easier targets for marketers and fraudsters. Communicating and sharing information on social media to someone who you do not know their identity can be very dangerous as this sort of behaviour can attract online predators. To conclude, it is clear young Australian’s are faced with many benefits and challenges when using social media. From cyber bullying and privacy issues social media opens up avenues for problems but along with these challenges come opportunities for young people to learn in many different ways and express themselves creatively. It is up to the user how they want to engage and use social media.

How to Build Social Media Campaign

How to build social media campaignHow to build an effective social network marketing campaign By :- Gaurav Shah (39) Abstract- Social media is growing rapidly, a study conducted shows that 79 % of big corporation leverage social media to engage their customers and they are using innovative ways to build buzz, foster communication, improve products, and cultivate long-term brand awareness and consumer trust.It doesn’t matter whether you're a seasoned producer of award-winning viral campaigns or are just learning how to create a  Facebook  profile. The beauty of social media is that you don't need experience; you only need to learn a few basic rules. Social media is not so much a new idea as it is a way to communicate ideas, and the nature of a good idea hasn't changed. The same marketing principles from 50 years ago apply today; they are simply communicated in a different way.The basic principles behind a successful social-media campaign – engaging content and authen ticity – apply whether you are launching a celebrity-driven viral campaign or a simple online contest to drive website traffic. Designing the campaign, from concept to content to delivery, is where you can be creative; to design a good one requires careful analysis of your goals and your target audience's behavior in order to deliver a message that engages in the most effective and interesting way possible.Still, even with so many variables, most successful social media campaigns are modeled after prototypes that employ proven promotional tactics and conventional marketing psychology. The challenge is not so much in the concept, but rather in its execution. 1. Raise brand awareness by hosting an online game or contest. 2. Drive valuable traffic to your social network with a free giveaway. 3. Grow consumer loyalty by giving consumers a stake in your brand. 4. Build brand equity by aligning with a higher purpose.